Tommy Hilfiger has managed to perpetuate the image and the Ivy League style khakis and oxford shirts are no longer with him the prerogative of Hampton. His tricolor logo 100% US has become a symbol of elegance sportswear an elitist thing. In recent years, with the enthusiasm and faith of an autodidact, Tommy Hilfiger has managed to create an empire, competing directly on the exclusive Ralph Lauren.
Tommy Hilfiger was born into an Irish Catholic family of nine children. The boy grew up in a small town on the outskirts of New York, Elmira. It is said that very young, little Tommy knew his future was in the garment. In 1969 (when he was only 18), he decided to put up with two of his friends a small business, constituting selling jeans legs eph ‘customized by their care. Their work please and a small shop in Elmira buys their parts.
But Thomas does not stop there: he who venerates the upper class and the gilded youth of New York decided to start his own shop where he pointed distribute products for an affluent population. The People’s Place was born. The place becomes ultra trendy place where young people gather around the cream of different animations – DJ contests and fashion shows – set up by Tommy Hilfiger. This new space attracts, but makes few sales.Meanwhile, the master of continuous places to customize clothing and needle wire, begins to create its own models.
So at 25 years, if it is close to The People’s Place due to bankruptcy, the young man is not found helpless against fate. Indeed, during his seven years at the heart of the ready-to-wear industry, he perfected, developed his style became aware of market expectations and increased from customization to creation. Moreover, when The People’s Place Farm, Tommy Hilfiger sells its own models in more than a dozen New York outlets.
With his wife, he decided to go and conquer the Big Apple. They settled there, Hilfiger has the luxury to refuse a job at Calvin Klein and Perry Ellis … I must say that the designer has other plans and believes in his lucky star. In 1984, he opened a shop in his name, created the Tommy Hilfiger label and presented his first collection for men. The designer is not afraid of anything and has this inherent assurance to those who are high in the strength of the wrist.
The advertising campaign accompanying this first album is a megalomaniac nothing and present Hilfiger as the new leader of the ready- to-wear. Finally, Thomas Hilfiger was right because in 1995 he received the highest award for an American stylist: Price Menswear Designer of the Year of the CFDA. The Hilfiger style becomes known to all, and his casual chic upscale attracted affluent, somewhat bourgeois. This award confirms the designer in his choices and gives him wings, and he chose to expand his company in all directions. Woman lines, child, accessories and shoes are emerging rapidly
The little guy Elmira built in a short time true empire. It energizes the ready-to-wear traditional American, by giving it a real modern edge. The casual upscale identity becomes his label. Polos, marked by the small tricolor become the backbone of his collection, because according to him, it is the “pivot of the male wardrobe.”
In 2006, Hilfiger put his company up for sale. It will be bought by the investment fund Apax, who had already bought the Calvin Klein brand. The brand continues to expand and occupy the land: it sells not less than 40 licenses, opens outlets worldwide, including a superb flagship store in 2006 in the heart of Paris.
In 2007, after two years absence, the Hilfiger collections reinvest the catwalks of the fashion week in new York. The label communicates and provides good conscience fighting against breast cancer in the most hyped manner. Since 2006, Tommy Hilfiger limited edition publishes a bag whose profits are donated to research against cancer. This year, it’s feline Carla Bruni who has associated his name – as an ambassador for the cause – a nice ultra trendy bag.
The designer spends much of his time to support young creators with Hilfiger Sessions, who allow young talents to have the financial means to launch. It also sponsors many sporting events and likes to create mini collections events whose profits are donated to charity, as was the case with Thierry Henry capsule collection launched in October 2007 …
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