Tous pulled House for sale for the new year. The jewelry firm has chosen Gwyneth Paltrow as the new image of 2016. Starting from the month of January, will see the light Tender Stories N ° 4, the first campaign starring the actress, which has as its main objective reflect tenderness as a universal brand value, through a attractive and cinematographic treatment history.
As in the previous Tender Stories, the graphic campaign will be complemented with a video starring Paltrow, which tells a story, whose objective is to continue expressing this feeling in a relaxed, intelligent, exciting, and fun tone. Rosa Tous is delighted with this signing:
We are delighted that Gwyneth is TOUS image for our upcoming campaigns. Gwyneth, apart from its beauty, is also an actress with talent that manages to convey the essential value of our brand: tenderness.
And you what you think?