With the cold that we are experiencing right now and Gucci goes and presents its new spring/summer 2010 campaign with a tropical, typical of the hottest days of the summer landscape. It is not fair, because when one sees it, makes you want to go to an island with good weather to enjoy the beach.
Natasha Poly Returns to be the face of the Italian firm, another year more the Russian model is the central image of Gucci and is at the top of his career as seen in Vogue. In the campaign It appears very thin, with forms seeking the diagonals and a depth of incredible field. The play of shadows and the computer retouching make that Poly looks so.
After the fiasco of the autumn-winter 2009 / 2010 with Inez & Vinoodh, Mert & Marcus signing are Gucci star behind the camera and does not disappoint. Bluish very saturated colors, the use of the effect of the incredible Crystal, models, with a pristine Ryan Kennedy, black and white in the center of the image, and especially: large bags.
I was delighted. We’re seeing big campaigns for now.