Companies That Don’t Use Photoshop

The brand underwear American Eagle says stop to Photoshop and retouched models in commercials and advertising adv: result? The company’s turnover has gone up a lot in the last year, a figure that has left many speechless. In times of tweaks to make models and star of ethereal goddesses without imperfections, the choice of the brand made in USA was very brave, and how it should be, was also awarded.

Only a year ago the curvy model Candice Huffine was chosen for the Pirelli calendar, prompting several controversies, controversy which continue to act as a counterbalance on the excessive thinness of the top models on the catwalk for the fashion house best known. The American brand American Eagle chooses to move decisively against the tide, and many are already on his side.

A year ago, the company’s CEO Jennifer Foyle announced: “There is no need to touch the beauty“, promising that the advertising campaigns for the online Aerie brand would no longer have as aesthetically perfect models protagonists, no bacon, cellulite, in or stretch marks.

In the following quarter the big surpris

In the following quarter the big surprise: the brand’s sales rose by 9% to 13% of the peak! To help the cause even the campaign launched on social with the hashtag #ExtraReference, much appreciated by the women in the network, customer and not the brand.

A fashion revolution to be proud of!

Gallery

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How to Create Photo-filled Text with Photoshop — SitePoint

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British Brands Company Identities Logos stock photo

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British Brands Company Identities Logos stock photo

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Aerie Lingerie Ads Ditch Photoshop for the 'Real You'

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Five Unique and Creative Business Card Designs

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Moments Rest by Rovas117 on DeviantArt

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Company ID Card Design Tutorial - Photoshop CC 2017

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