From the birthdays of the Haute Couture to the launch of the navabi collection-we will give you an insight into the most impressive modem moments.
Fashion is ephemeral, style is immortal-but some styles last longer than others. Revolutionary designs have changed our attitude to fashion, to our clothes and to ourselves. We will show you the most important moments in the history of fashion in the last 150 years.
House Of Worth
He may not have been the most talented tailor, but Charles Frederick Worth will be remembered as the father of the haute couture. He has changed the moded design from the ground up, presenting his creations at fashion shows in his studio. His most prosperous customers were invited to pick pieces, specify the appropriate material, color, and the right measurements. With the help of these wishes, Worth manufactured the personal piece of clothing tailored to the customer. The great world of couture is still very lively today. Celebrities wear tailor-made designer dresses (some of which mean more than 700 hours of work) on prizes and, of course, also on the fashion weeks at which big fashion houses such as Chanel and Christian Dior present their opulent creations.
1871 Jacobs Davis and Levi Strauss change the model landscape forever with the introduction of denim. Originally used by workers, the jeans have become the most popular and, above all, the most versatile piece of clothing in the history of Westernfashion. Market research analyzes by Euromonitor have shown that the global jeans market was worth more than 96 billion euros last year.
In the year 2015 fashion blogs have become our style bibles, but in 1867 Harper’s Bazar (a second “a” was added to the name in 1929), the first fashion magazine on the American market. It begins as a weekly illustrated newspaper dealing with fashion , art and gardening. Also outfits are compiled as inspiration, designers get a platform to present their newest creations. In addition, the magazine offers its readers a small escape from their hectic everyday life.
Who Has The Pants?
One of the most important people of fashion history, Coco Chanel, has revolutionized the way we dress.During the First World War, many women were forced to physically perform heavy work, mostly wearing pants at the workplace. After the end of the war, the trousers were then simply left off, which was actually unimaginable at this time. Coco Chanel herself was an enthusiastic follower of the bipedal trend, often wearing the suits of her friend or even sailing trousers.The popularity of trousers for women has been enormously increased. Hollywood stars like Marlene Dietrich and Katharine Hepburn made sure that Coco Chanel’s legacy was not forgotten.
The Power Of Prêt-A-Porter
Imagine they have to order everything they wear, and then wait for it to be made for you. This was the reality for most women before the prêt-a-porter was introduced in the 1950s. Most of the time more than “ready to wear”, Prêt-a-porter was born with the possibility to go to a shop and buy something directly from the bar. To realize this has prompted the US producers to interview more than 100,000 women and collect all the information and standardized sizes. The result? Fashion for the masses!
Once Mini, Please!
Whether it was the British designer, Mary Quant, or the Frenchman André Courrèges, the miniskirt was invented in 1964 as the result of an emerging youth culture that had longed for less conservative styles and wanted to reflect the free spirit of the “Swinging Sixties”. Mary Quant himself once said “Neither I nor Courrèges have invented the miniskirt-the girls in the street have done it.”
Style Really Defends Eternity
Throughout his incredible career, Yves Saint Laurent has changed the way we dress in more ways than we can enumerate. Above all, he introduced the tuxedo for women, which offered them an alternative to the classic little black, and at the same time opened up to a more masculine look. We also have to thank him for the slim suit and the safari jacket, which are as modern and relevant as their debut on the catwalk. His quotation “fashion goes by, style defends eternally” still exists today.
The Street Style Scene
While the legendary photographer Bill Cunningham is a pioneer of street style photography (his New York Times column “On the Streets” with snapshots of well-dressed people was the first of their kind), the trend in 2005 was not exploding Most recently thanks to Scott Schulman and the introduction of his blog “The Sartorialist”. Shortly thereafter, StreetStyle pages appeared on the Internet and flooded the social networks. 56,000,000 posts are obtained when looking at Instagram for the #ootd (Outfit of the day). Why is StreetStyle so popular? Well, it has never been easier to share an outfit with just a few clicks with the rest of the world. More than that, it’s authentic. People feel more attracted to what is “real” and StreetStyle reflects this far more than the photos of supposedly perfect celebrities.
The Blogger Brigade
Since fashion bloggers have appeared on the scene, they have changed the way we see and understand the fashion industry. Both from the perspective of the brands as well as from the point of view of the consumer. As? Well, their influence is mainly how they interact with their followers. They spark conversations and make fashion more accessible. They do not just translate catwalk looks into real life, they have a hand for putting together real, stylish outfits, making them more accessible to people and making them feel like one of them. Bloggers are also very profitable for Modelabels. Big brands cooperate with bloggers to make sure they get a great reach that they would never have without the bloggers. In return, the bloggers receive expensive gifts or high fees. A win-win situation if you ask us.
The Rebels Of The Fashion Industry
In 2008, at a time when only a handful of uninspiring retailers were selling the Plus-Size fashion, the premium plus size online shop navabi appears on the scene with the mission of turning the fashion industry upside down. We had enough of the fact that women with larger sizes were still ignored and have helped millions of women worldwide to find luxurious and trendy fashion in their size. Ultimately, navabi has given them the opportunity to wear what other women also have in their wardrobe. Always with regard to what best suits her female figure. Even years later, we still receive love letters from happy customers around the world.
The Plus Size Movement
Although there is no doubt that it will be a long and stony path, the plus-size movement has experienced a real upswing this year alone. In the past 12 months, there have been some premieres to celebrate: Ashley Graham was the first plus size model to be painted for the swimwear edition of Sports Illustrated by mbakecheng.com. Candice Huffine was booked as the first oversized model for the Pirelli calendar and Tess Holiday (Uk size 26) has signed a contract with a “normal” model agency as the thickest model ever. In August, the “Models with Curves” campaign encouraged women to love their bodies and to share this with the hashtags #effyourbeautystandarts and #celebratemysize in the social networks. So it can go on in the future.
The First Collection Of Its Kind
Combining all these modem moments, navabi has created the Fall/Winter Collection 2015. We have realized that there is a lack of styles in the plus-size fashion, so we decided to close this gap in self-government. After talking to thousands of women about their needs and desires, we used our fashion know-how and Designtalent to design their own collection. The result is a luxurious line that celebrates female curves and is characterized by high-quality fabrics, creative cuts and sensual draping. Above all, she makes women look good and feel that way.
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