After checking out every detail of the SPFW Summer 2017, selected the brands and the looks that stood out on the runway and what are the trends that you need to keep an eye!
Who also loves to check out the trends presented in the Sao Paulo Fashion Week? The event – which happened between 25 and 29 April at Ibirapuera Park – marked the 41st Edition of the main fashion week from Brazil and was the scene of major brands such as Lilly Sarti, 03 Apartment, PatBo, Riachuelo, Ellus, Isabela Capeto and many others. This year because of hard work and lectures I could only check out the parade, the Riachuelo and soon tell you how it went. But, here in the Newsroom, especially to you what happened to best in SPFW Summer 2017 and what trends will be featured next year. Spy!
Lilly Sarti gave the start of the SPFW showing a collection full of lightweight parts and fluid. All crafted upon earth tones, I noticed that silk, linen, crochet and tulle will be super high in 2017. In Accessories, abuse of the fringes. The collection reminded me a lot of the outback, with class and elegance ever so present in mark.
The parade of Apartment 03 was also jaw-dropping! In addition to presenting oversized parts and coats with textures full of personality, many pajama-style looks through the catwalk, one more beautiful than the other! In fact, I like so much this trend that I’m with a warm story about Pajamas ready for next week. Keep an eye out!
Ronaldo Fraga closed with the first day of FASHION WEEK parades by presenting pieces inspired in a controversial theme: refugees. To give face to your collection, Ronaldo worked a lot with prints that brought to bear flowers applied to structured fabrics. Embroidery also appeared very strong in party clothes and the shoulder-to-shoulder necklines and V were the major highlights of the stylist.
The second day of the SPFW started with everything with the parade of Paula lane. The label showed a collection ultra-light, modern and cool. The pastels reigned absolutes in every stylist who had inspired the passage of time. As a trend, it is worth mentioning the models in felted silk, tulle and cotton mix of prints and textures. All wonderful!
Once again, Patricia Bonaldi surprised! Inspired by Brazil, the collection of PatBo had featured the Green, blue and yellow. Many flowers and prints through the catwalk, leaving the SPFW more colorful and full of grace. Rocked!OSKLEN
Registered trademark of Osklen, the label brought loose shapes and tissues that surround the body which refer to the beach and nature. Lightweight fabrics such as viscose, linen and silk were present in shirts, pants and blazers in original prints, with shades like yellow, carrot, navy, military green, off white and light blue. Everything beautiful and tasteful!
The fashion designer Juliana Jabour chose the California girl as inspiration for your collection in this 41st Edition of SPFW. With looks that recall the streewear sporty-chic, Juliana countered the more detached parts with high collars and sleeves bufantes. The lightness of the collection was on account of natural fibres such as flax and tricoline, plus prints in pastel shades, white and nude.
RIACHUELO BY KARL LAGERFELD
The last show of the day was the much-talked-about: Karl to Riachuelo. I had the chance to check out close each piece in the collection, and I was amazed. The parade came stuffed with pieces of tweed in gray and black and white, a classic that I love, besides animal print colorful prints and nothing. Much was present in leather jackets, pants and gloves, is that same gloves! T-shirts with the face of Karl could not miss. But the differential of the parade was the final, where they spent the catwalk macaws with all the pieces that were on the runway for you to buy right there. In the style “see now, buy now”. I, of course, also bought. The balcony amazing!
Romantic looks passed by Isabela Capeto parade that created a whole collection inspired by the Disney movie Alice through the looking glass, the Timethat premiere in May. The designer, however, countered the “little girl” in models with piercing in the nose and a lot of transparency. In addition to the fluid dresses, Isabela Capeto showed what is going to be trend also when it comes to hair. Forget the smooth South cuts well. Long and heavy duty, Betty comes with everything in 2017.
The younger sister of Jacqueline Kennedy was the inspiration of Valdemar Iódice for the 2017 summer collection. On the catwalk of the SPFW, the brand underwent several trends, since skirt with denim jacket, even different versions of patterned kimonos, Golden brocade fabric made with parts and fluid dresses in blue and maroon. A lot of wood was also present at the parade of Iódice, both in rings stuck in clothes, and in high heels made of bamboo.
Pity I could not go because it was at the same time that I was talking about “the woman of the 21st century in the House Glamurama with Joyce Pascowitch … But I love it because she knows leaving his wife chic without much effort. Lenny brought Japan to the catwalk of FASHION WEEK this year. Full of striking colors, such as red and Brown, Japanese prints as herons, Tigers, fishes and waves were present in bathing suits, bomber jackets and kimonos. The idea was to bring mainly long and fluid modeling that can be used on the pieces of swimwear. Creative collection and full of style. Loved it!
A LA GARÇONNE
The stylist Fabio Souza chose to star in SPFW without presenting a station set. The differential of the campaign? She seeks to re-use materials and uses, for making your clothes, including fabrics made with recycled material and old tissues forgotten on shelves of weaving. Cool, huh? This mix of vintage clothing with new fabrics gave a beautiful effect on the catwalk.
The summer of 2017 Triya comes warm and lit. Inspired by the French word “feminité”, bets of swimwear designer show the essence of femininity and sensuality of brazilian woman. How? With panties in deep indentations and well dug, black bikinis, Halter swimsuits and hot pants with ethnic prints in major tones of the season: yellow and light blue. All wonderful and very tasteful!
Patricia Vieira chose a different way to display your collection in the 41st Edition of the SPFW. Inspired by the colors and the exuberance of Cuba, Patricia chose two models to move among the guests and show the exhibits. And what parts! Showing the sensual side and the Latin woman your effervescent parade showed mostly plays like strap dresses in leather cut to leisure, skirts long midi and long rounds, amaze of flowers and foliage, bomber jackets and lots of French lace. Feminine and fatal, the whole collection is pure luxury!
As his own Glory described, the collection of the brand that bears your name is asymmetric, deconstructed and disproportionate. The Asymmetric Sea Garden, name given to the collection alludes to architecture and reflects the uneven and contradictory sides on tracks that change the face of your skirts and dresses. A lot of leather is present in 2017 summer collection of Gloria Coelho, who made a point of presenting plays in a super color chart, where it prevailed the off white, Navy, red and grey.
AGUA DE COCO BY LIANA THOMAZ
The Amazon and three South American countries served as inspiration for the parade of coconut water. In parts, many textures of straw, tapestry of flowers, sparkles, torçais, showers and PomPoms joined the structured shapes and frills which refer to the inhabitants of Colombia and Peru, as well as colorful foliage prints Bugle beads and fringes showed the diversity of fauna, flora and life of the tribes of the Amazon jungle brazilian. Beautiful!
Colorful and fun were the words that described the parade of Salinas. With a footprint of Miami pop, the brand has managed to blend art, nature and high tech in hot looks and nothing discreet, just like asks for the summer. Inspired by sport, supercoloridos models and prints that don’t repeat brought the collection of Salinas a little beach chic. The highlight is the pattern with stars exaggerated, present both in swimsuits, swimming tops for the gym and nylon jaquetinhas. Cool to the extreme!
The outback has never been so high as in this issue of SPFW. Pedro Rocha, however, brought Maria Bonita in a much more feminine and modern. The earthy tones, obviously, were in weight in the parade’s designer, who modernized the cangaço with leather tops, pants with sports jackets bomber footprint and oversized, miniskirts with studs and metallic dresses. The colors of the year chosen by Pantone color (pink quartz and blue serenity!) were also in fluid dresses and pants presentem soltinhas. Looks light and relaxed.
Who likes the movie Flashdance will love the collection of Wagner Kallieno for next summer. Character inspired Alex-who dreamed of being a dancer – the designer brought to the catwalk of the SPFW oversized male parts like shirt and casacões, including over dance clothes or if a jeans destroyed. The mix sporting touch + male wardrobe “won a feminine tone with the presence of a lot of sequins and lamês. Loved it!
The Hi-Tech footprint of Ellus appeared even before the parade started. With Wi-Fi available, hashtag for the parade and a giant LED Panel, the mark closed the last day of the SPFW bringing a modern Hawaii for the catwalk. The cartouche, darker, heads the loose jeans, low-rise, short leather jackets and boleros shoulder to shoulder. A lot of shirt and t-shirt were also part of the collection, with flowery prints and sparkly, marking the style of rock and roll.
And now that you checked the main parades, its highlights and bets for next summer, enjoy the tips and plan your wardrobe with calm and time, while likes that chill is coming.
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